Marketing Communication News – Marketing. Communication.
WEBOct 4, 2024 · GumGum Introduces The GumGum Platform™ and Mindset Graph™, Ushering in a New Era of Digital Advertising. The GumGum Platform™ and Mindset Graph™ connect contextual, attention, and….
Latest – Marketing Communication News
WEB3 days ago · By newsroom on October 3, 2024 Agency, Latest. D&AD, the globally renowned non-profit which represents the pinnacle of creative excellence, proudly announces the appointment of Kwame Taylor-Hayford as its new President for the 2024/2025 term, succeeding Jack Renwick.
PLAYNETIC APPOINTS CLARION COMMUNICATIONS FOR PR …
WEBFeb 7, 2024 · New immersive iGaming business Playnetic has appointed Clarion Communications to handle its PR activity. Playnetic create innovative content that delivers an immersive gaming entertainment experience, powered by a strong team of experienced content creators and developers across multiple studios.
Is Brand Design Based On Fickle Fads? – Marketing …
WEBMar 3, 2022 · Creatives need to design with simplicity in mind, while building in not only sustainability, but also inclusivity and accessibility. We should design pack formats that help those with dexterity challenges, or easy-to-read labels for visually impaired customers.
UK’s leading charities to benefit from donations via smart speaker
WEBSep 18, 2020 · Award-winning voice technology company, Say It Now, has teamed up with digital advertising exchange DAX to enable people to respond directly to radio advertisements on their smart speaker and use voice commands to donate to their chosen charity. NSPCC, RNIB, Crisis, Macmillan Cancer Support and Global’s Make Some Noise are the first to engage, with each planning separate advertising campaigns.
Gekko Group partners with Reze to bring new consumer brands to …
WEBMay 9, 2024 · New strategic partnership advances Gekko Group’s diversification ambitions. Gekko Group, the retail sales and marketing agency, has entered a new strategic partnership with Reze, the retail wholesale consultancy, to bring new consumer electronics brands and products to the UK and Irish markets.. Through the partnership, brands represented by Reze internationally will work with Gekko Group as ...
Hillarys unveils ‘For the Window Wise’ new brand campaign
WEBSep 1, 2023 · Hillarys “For the Window Wise” from Red Brick Road on Vimeo. The new £4 million integrated brand campaign, created by award-winning independent creative agency Red Brick Road, seeks to reinforce the value of seeking expert advice and made to measure solutions for all window dressing needs, emphasising the wisdom in choosing professional assistance over DIY alternatives.
CMOs believe they are too slow in transforming their media models
WEBNov 30, 2020 · There is also good news for agencies when they get it right; 66% believe that when an agency leverages data on their behalf it has a positive impact on their performance, indicating that agencies are playing an important role in this area of progress.
SMARTY TAKES “LESS MALARKEY, MORE SMARTY” TO THE STREETS
WEBSep 11, 2024 · This new creative expression of the ‘Less Malarkey, More SMARTY’ brand platform showcases how SMARTY gives their customers complete flexibility (no contracts, no annual price rises and free EU roaming up to …
Stannah retakes the emotional high ground with new brand …
WEBAug 22, 2024 · Stannah has launched a new campaign to refresh its famous and iconic brand. Created by Creative Coalition and Bluesoup the “Enjoy the Life Upstairs” campaign aims to help retake the emotional high ground by …