Homepage - Campaign Middle East
WEBOct 2, 2024 · Campaign Middle East is the MENA's leading business media brand serving the marketing, advertising and media communities.
The Production House Guide 2024 is out now - Campaign Middle …
WEB18 hours ago · The latest edition of Campaign Middle East —The Production House Guide 2024—is now available both in print and online. This issue takes an in-depth look at key topics driving the industry forward, focusing on the region’s production landscape, e-commerce trends, and digital transformation. Opening the …
The MENA Power List 2024: Celebrating 20+ years of innovation …
WEB15 hours ago · Reflecting on more than 30 years in the marketing and communications industry, I am both humbled and proud of the transformative journey I’ve been on as the Founder and CEO of Viola Communications. Having always been actively involved in the region as a corporate leader, I’ve had the unique ...
Arabic attention research challenges conventional wisdom on ad ...
WEB14 hours ago · In a day and age, where the needle on measurement is moving from mere ad impressions to impact, the findings of an in-depth research on ‘the currency of attention’ has revealed several insights that challenge conventional wisdom on advertising measurement. The comprehensive study aimed to bridge the gap between traditional measurement ...
A ‘Michelin star’ guide to better brand experiences
WEB15 hours ago · A ‘Michelin Star’ brand experience “translates to how reliably and predictably they can deliver a seamless experience across various touch points.”. In the past, discovering new information was like finding gold in a river. Be it a scientific breakthrough or learning about different cultures, people craved knowledge.
New digital ecosystem: Agencies and software provider …
WEB14 hours ago · The strategic collaboration between digital agencies and technology providers facilitates a more agile approach to digital transformation. These partnerships enable agencies to reduce time-to-market and rapidly adapt to changing market conditions by streamlining processes, leveraging pre-built …
Latest - Campaign Middle East
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Top 20 News Stories - 2021 - Campaign Middle East
WEBDec 22, 2021 · 2 In February Edmond Moutran, the founder of Memac Ogilvy, passed away. Moutran, who was born in 1944, joined Bahrain-based Intermarkets in 1973. In 1984 he left to establish his own agency, Middle East Marketing And Communications (Memac). In 1986 Memac entered into an affiliation with Ogilvy & Mather, …
Magazine - Campaign Middle East
WEB25 September 2023. 29 August 2023. 31 July 2023. 26 June 2023. SRMG Cannes Supplement 2023. 29 May 2023. Saudi Arabia Report 2023. 24 April 2023. 27 March 2023.
About - Campaign Middle East
WEBCampaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]