The Present and the Future of Audience Addressability
WEBFeb 18, 2021 · As addressability is the lynchpin behind producing efficient, tailored, optimised ad campaigns, it’s imperative that advertisers and publishers across the industry find effective ways to build and utilise addressable audiences. PubMatic has produced this Deep Dive special in partnership with ExchangeWire.
Gaming: The Media Industry’s £144bn Sleeping Giant
WEBSep 5, 2024 · Just recently, WARC Media’s latest Global Ad Trends report highlights how the gaming industry is an untapped opportunity for advertisers generating £144bn in revenue annually. Our specialist gaming division, Publicis Play, was set-up to help brands with their gaming needs off the back of the boom we saw during the pandemic.
The Wires Awards: What's It Like to Win? - ExchangeWire.com
WEBJul 21, 2022 · Accomplishing this sounds simple, but it’s an art. Gabrielle Keiser, Goodway Group. The Wires recognises the very best use of digital media, marketing and commerce, with a focus on ad tech and martech, across all aspects of media sales and media buying. The Wires 2022 is now open for entries, with a deadline of 29th July.
Newly Released Data Privacy Barometer Helps Companies
WEBMay 12, 2022 · Didomi, leading provider of consent and preference management software for SMB and Enterprise companies, has released a free tool to understand global
What is SPO & Why is Everybody Talking About It?
WEBJul 17, 2017 · The first type of SPO is driven by algorithms that filter bid requests and responses to increase performance and reduce costs. This layer ordinarily exists between DSP and SSP and, to a certain extent, is fairly autonomous, as the algorithms ingest event data to derive their outputs, as explained in detail by AppNexus’ Brian O’Kelley in a ...
Retail Media: The What & The Why - ExchangeWire.com
WEBMar 7, 2022 · Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also sold. This typically comprises retailer websites and apps, or online marketplaces, though can ...
The Rise of Retail Media Networks - ExchangeWire.com
WEBMar 14, 2024 · With ecommerce dollars on the rise, retail media network ad spend is also rocketing - seemingly without end. In fact retail media is the advertising’s industry’s fastest growing segment, and is forecast to be worth $8.32bn by 2027, making up 16% of total digital ad revenue. With this ascent comes a host of opportunities, as well as some ...
Inferred Vs Observed Data | ExchangeWire.com
WEBMar 22, 2016 · However, to maintain accuracy, the raw data has to be real observed behaviour. When it is not, and the predictive modelling is run on inferred data, the result is a prediction based on other predictions, exponentially lowering accuracy to the advertiser’s detriment. Watch out for this, as some data providers can use this technique to increase ...
Nano Interactive Partners with PubMatic to Deliver ID-Free Targeting
WEBOct 10, 2023 · Nano Interactive, a leader in ID-free ad targeting solutions, has announced a new partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future.This new partnership provides greater choice for buyers, as Nano’s AI intent-driven contextual targeting solutions are made available directly to PubMatic clients for the first time.
Taking Back Control with Curation: Q&A with Greg Williams, …
WEBSep 12, 2023 · Curation eliminates these issues through the use of massively scaled multi-publisher private marketplaces (PMPs) that pair audience insights with premium content, ensuring the combination of quality and reach that advertisers demand. Curation works in three ways to deliver control back to the advertiser. First, curated media and data packages ...