By making the most of Mikayla Nogueira’s more than 16 million followers, POV Beauty exceeded all expectations on launch day.

TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

First global campaign from TikTok-famous skincare brand BYOMA aims to make skin barrier education impossible to ignore.

"In our owned media strategy [on TikTok], we find people who we think align with our brand codes and values and have them interpret our brand in a way that's relevant to their audience," Burberry ...

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying ...

while the “Viral Vault” compiles older trends that have faded from the social spotlight. TikTok posts overall: TikTok views overall: ...

According to TikTok, 'Brand chem' is led by three ... brands can tap into to shape a forward-looking content strategy. For starters, 'Brand fusion' is a dynamic state where brands gain renewed ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its success on social. Currys’ brand boss lifts the lid on the strategy.

When everything aligns, discovery commerce can be a great discovery for your brand, too. Learn more about how to use this bold strategy to your advantage in TikTok Shop U.K.’s new guide ...

data-driven steps to improve TikTok ad performance after setup. Whether your goal is to boost brand awareness or drive conversions, this article will show you how to refine your strategy for ...

Luckily, she had the time to (patiently) walk us through the exact strategies she used to build a Zoomer real estate brand on TikTok and gave us her advice for new agents. You’ll never really ...