Google Search has dominated the market for decades, but the experience has remained relatively the same -- that is, until generative AI exploded in popularity. Since then, Google has been forced to reimagine Search, using AI to create a more conversational and personalized experience.

With this most recent announcement from Google, their AI Mode just got a whole lot cooler. This new feature’s aim is to provide more customized search results that link straight to your Gmail inbox. This change comes against a backdrop of increasing user demand for more advanced search features.