Amazon's Prime Day 2025 is off to a rocky start, at least by one account. Momentum Commerce, which manages online sales for 50 brands in a variety of product categories and price points, said its Amazon (AMZN) sales plunged 41% on the opening day,

Some major retailers raise the online prices of certain goods days or weeks before marking them down in seasonal sales events, the NBC News Price Tracker shows.

Warehouse workers and union representatives said Prime Day meant extra hours in sometimes sweltering temperatures and a heightened risk of injuries.

Day one of Prime Day is in the books. The good news? Almost all of the great deals survived the night, and we’re monitoring them all right here in our Prime Day day two post. As such, the post below will no longer be updated.

We highlight some of the Prime Day deals we found that are under $100.