When President Donald Trump heard that Amazon was considering displaying the added cost of tariffs on certain items ― putting their impact on full display ― he personally called Jeff Bezos to complain,

The White House took aim at Amazon on Tuesday after the e-commerce giant reportedly prepared to directly display to consumers the price increases associated with President Donald Trump’s tariffs—with Trump calling Amazon founder Jeff Bezos personally to complain—but the retailer denied it considered implementing such a wide-sweeping effort.

The White House called Amazon’s plan to display an item’s tariff costs a “hostile and political act,” prompting Trump to call Jeff Bezos.