Apple Inc. shares have been heavily tethered to US trade policies this year, but its annual developer’s conference could refocus Wall Street’s attention on a potentially bigger problem: its struggles with artificial intelligence.

The company's annual developers conference focused mostly on incremental advances and cosmetic changes in its technology.

Apple announced on Monday a slew of artificial intelligence features across its software and services and said it will open up the underlying technology it uses for Apple Intelligence, laying groundwork for future advances.

Apple phased Intel-based Macs out of its product lines years ago, and now it’s cutting off software updates, too. Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media,

Tim Cook, chief executive officer of Apple Inc., during the Apple Worldwide Developers Conference (WWDC) at Apple Park campus in Cupertino, California, US, on Monday, June 9, 2025. Apple Inc. unveiled a new operating system interface called Liquid Glass at its annual Worldwide Developers Conference,

Possibly the biggest announcement in iPadOS 26 is the updated windowing system that will turn your multitasking game up to 11. Apple's blurring the lines between its operating sys