SMIMOU, Morocco (AP) — Argan oil runs through your fingers like liquid gold — hydrating, luscious, and restorative. Prized ...

In a world where beauty trends change faster than seasons, there’s always a new miracle ingredient being hyped up every other ...

The beauty industry loves argan oil, but the women who harvest the nourishing ingredient earn little, while the forests thin.

Morocco’s growing argan oil industry, often referred to as producing "liquid gold," is placing increasing pressure on the ...

The hidden cost of argan oil’s beauty boom is drought, deforestation and disappearing traditions.Argan oil runs through your fingers like liquid gold, hydrating, luscious, and restorative. Prized ...

The argan tree is really the last green curtain on the desert. Narrator: In just one generation, the international market for argan oil has risen from just 200 liters to 4,000 metric tons in 2019.

If you know how to use argan oil for hair correctly, it can be effective at reducing frizz. Only use one to two pumps for your entire head and apply it to dry hair to seal in the moisture that you ...

Argan oil may be widely regarded as a beauty miracle, but for the women who make it, it’s a lifeline tied to tradition. Now, ...

“Argan oil serves as a potent moisturizer, offering hydration and nourishment to dry and damaged hair,” says Rogério Cavalcante, stylist and owner of the Second Floor Salon in New York City.

Argan oil, derived from argan nuts, is a precious commodity and a cash crop in Morocco. It's an industry on the up, but standing in its way is the humble goat, which has the potential to graze ...

SheaMoisture 100% Pure Argan Oil If you're looking for a moisturizer that benefits you head to toe, the SheaMoisture 100% Pure Argan Oil ($9) is a lightweight solution for your hair, skin, and body.