Bluesky seems to have a bold new strategy to entice potential new users: posting on Threads. The rival social media service joined Threads amid a surge in complaints from users who are increasingly frustrated with Meta’s policies.

The social media platform created an account on Threads this week and immediately began pitching itself as an alternative to the site. Threads has come under fire lately for its haphazard content moderation and a rise in posts that are clear engagement bait. BlueSky was more than happy to claim it does a better job at all that Threads gets wrong.

Bluesky will now let you pin posts, apply language filters, and customize fonts and text size. The decentralized short posting platform announced these and other new features via the Threads account it created yesterday,

Social networking startup Bluesky is seizing the moment. Amid ongoing moderation issues affecting X rival Instagram Threads, the decentralized X

The Bluesky team created a Threads account this week, trying to capitalize on Threads' recent moderation issues to attract more users.