Estee Lauder is reviewing its portfolio of beauty brands, which could potentially lead to the sale of some of the labels, as the cosmetics company attempts to turn around under a new leadership, Bloomberg News reported on Monday.

Estée Lauder Cos is reviewing its portfolio of beauty brands, people with knowledge of the matter said, as the cosmetics company transitions to new leadership and looks to boost its share price.

Estée Lauder Companies (ELC) is reportedly reviewing its brand portfolio following a recent management reshuffle. This could allegedly see the MAC Cosmetics and Clinique owner sell off some of its brands, according to insiders who spoke with publication Bloomberg.

Shares of Estée Lauder ( EL) gained 1.8% in late Monday afternoon trading to cut into the 52-week loss of more than 35%. The relative strength index has broken to its highest level since September. The New York-based company is lined up to report earnings on February 4.