Fanatics Collectibles has signed a multi-year partnership with seven-time Formula 1 World Champion Lewis Hamilton, who began the new season with Ferrari after 12 years with Mercedes.

Lewis Hamilton: "I know there’s another big launch of another league coming up and just the growth of the business. It’s got me really hooked."

Lewis Hamilton has played his cards right, with the Ferrari driver signing a multi-year partnership with collectibles giant Fanatics. Hamilton brought areas of London to a standstill on Friday as fans queued from 4am to catch a glimpse of the most successful Formula 1 driver of all time as he opened the Fanatics flagship store on Regent Street.