Everyone in marketing and sales knows what FOMO is… Fear of Missing Out. FOBO is far less known, but it can have a ...

“FOBO is a serious problem that can inflict far more damage than FOMO,” McGinnis noted. “Unlike FOMO, which is largely an ...

FOBO, or Fear of a Better Option, causes anxiety and leads to indecision due to the thought that better alternatives are ...

When we see our family and friends out having fun, we may start to get FOMO (the fear of missing out). However, have you ever ...

The latest anxiety-inducing trend is “FOBO” — or “fear of a better ... that he has even labeled it the “evil brother” of FOMO. “Whether it’s picking something from the menu at ...

McGinnis coined the term FOBO, as well as FOMO, back in 2004 when he was a student at Harvard Business School and wrote an article titled “Social Theory at HBS: McGinnis’ Two FOs.” ...