14hon MSN
The chain, which has over 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
Mixue Bingcheng, a budget-friendly bubble tea brand, now operates more outlets than McDonald’s or Starbucks worldwide.
Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...
Mixue Ice Cream and Tea chain’s shares when listed on the Hong Kong Stock Exchange rosed by nearly 30%.A Chinese company ...
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