Kevin Durant Thinks Media's 'Programming' of Fans to Blame for NBA Ratings Decline
The NBA has a ratings problem. Or it doesn’t. It sort of depends on who you ask. Heading into the holiday week, the narrative was that ratings were down, but after putting up huge numbers across five games on Christmas—including a Warriors-Lakers match-up that was the most-watched regular season game in five years—people are largely feeling a bit better about the state of the sport.