See, NBCUniversal has been pushing really hard over the last few years to make Peacock a destination for sports streaming. That includes brokering a lot of deals with the leagues, notably one that’ll go into effect this October to make Peacock the streaming home of the NBA—at a price tag of $2.

The home of "Love Island," Premier League soccer, and many popular movies is about to get more expensive. Peacock is raising its monthly rates by $3 starting on Wednesday, July 23, Vulture reported. It's the biggest price hike since the NBC streaming platform launched in 2020.

Race Day Live Begins Saturday at Noon ET with Race at 3 p.m. ET on NBC and Peacock Before Transitioning Exclusively to Peacock at 5 p.m. ET

Streaming Peacock shows like Poker Face, The Traitors, and the upcoming The Office spinoff, The Paper, is about to get more expensive. Beginning Wednesday, July 23, the NBCUniversal streamer will increase the price of all of its subscription tiers in what will mark not only the third price hike in three years,

NBC Sports' 50 hours of traditional live tournament coverage kicks off from across the pond Thursday, July 17 on Peacock from 1:30 a.m. ET to 4 a.m. ET, before heading to USA Network from 4 a.m. ET to 3:30 p.m. ET. The same schedule applies for Second Round coverage on Friday, July 18.

As part of the deal, NBCUniversal and Peacock will pay $1.5 million to L.A. County's Department of Consumer and Business Affairs; $100,000 to cover the investigation costs and $2 million in civil penalties.

Peacock is raising prices as it adds exclusive NBA games, betting that live sports will justify its biggest subscription hike yet

Live Coverage Begins in Primetime This Saturday, July 19, at 8 p.m. ET on CNBC and Peacock Encore Presentation this Sunday, July 20, at 4 p.m. ET on NBC NBC Sports to Present Live Coverage of U.S. Gymnastics Championships from Aug.