The wins keep coming for Scottie Scheffler and so do the iconic Nike ads. After securing a victory at The Open Championship on Sunday, the swoosh celebrated the occasion with a two-part slogan. Saying,

Nike drew praise for a new ad featuring golfer Scottie Scheffler and his son, marking a shift in marketing strategy after years of backlash over "woke" campaigns.

Scottie Scheffler has won an eye-watering amount in prize money from major championships in the last four years, but the American has refused to be swayed by the cash on offer on the PGA Tour

Just three days after his existential rumination on just why he plays golf and his stirring confession that it was “not a fulfilling life,” Scheffler posted an opening 68 before accelerating to the front with a career-low major round of 64 and shooting 67 to extend his lead.

The tournament was already under a cloud after a volunteer security guard was tragically killed in a collision with a shuttle bus outside the course. Amid the chaos, Scheffler attempted to drive past police directing traffic and was promptly detained and led away in handcuffs, with dramatic footage quickly going viral.

Scheffler won by four shots Sunday at Royal Portrush, his fourth major victory and first in an Open Championship.

Around that time, Mickelson took a subtle jab while praising Joaquín Niemann's back-to-back LIV Golf wins on X. "Top 5 Try #1," the short and subtle dig aimed at the World No. 1 read.