The monthly cost of Peacock is going up. NBCUniversal made it official, setting new prices across all of its subscription plans. Starting in late July, anyone signing up for the service will pay more.

Race Day Live Begins Saturday at Noon ET with Race at 3 p.m. ET on NBC and Peacock Before Transitioning Exclusively to Peacock at 5 p.m. ET

The raised rates, which take effect on July 23, 2025, will see the ad-supported Peacock Premium plan rising from $7.99 to $10.99 per month, and the mostly ad-free Premium Plus plan increasing from $13.99 to $16.99 per month.

As part of the deal, NBCUniversal and Peacock will pay $1.5 million to L.A. County's Department of Consumer and Business Affairs; $100,000 to cover the investigation costs and $2 million in civil penalties.

Peacock is raising prices as it adds exclusive NBA games, betting that live sports will justify its biggest subscription hike yet

Live Coverage Begins in Primetime This Saturday, July 19, at 8 p.m. ET on CNBC and Peacock Encore Presentation this Sunday, July 20, at 4 p.m. ET on NBC NBC Sports to Present Live Coverage of U.S. Gymnastics Championships from Aug.

NBC Sports' 50 hours of traditional live tournament coverage kicks off from across the pond Thursday, July 17 on Peacock from 1:30 a.m. ET to 4 a.m. ET, before heading to USA Network from 4 a.m. ET to 3:30 p.m. ET. The same schedule applies for Second Round coverage on Friday, July 18.