Social media users accused critics of having a double standard after Beyoncé's Levi's ad received praise while Sydney Sweeney's American Eagle campaign faced backlash.

The controversy surrounding the apparel brand American Eagle and the Euphoria star Sydney Sweeney began on July 23, 2025. Sweeney, who starred in three brief advertisements for the brand, sparked a controversy and started an online debate following the tagline "Sydney Sweeney has great jeans", which also drew criticism.