How Texas athletics is preparing for change: Why UT took a fiscal 'haircut' from Big 12
The Texas athletic department reported a surplus for the third consecutive fiscal year. The Longhorns will need those funds ...
NIL is making a big impact in high school athletics, but Texas is falling behind
The importance, impact and potential of NIL is limitless. For now, Texas holds on to amateurism and still boasts some of the ...
Texas athletics department topped $300 million in revenue and operating expenses in 2024
Texas athletics both generated revenue and had operating expenses of more than $300 during the fiscal year of 2024.
Texas athletics set school records for revenue, expenses in 2024. Here's why
Always among the financial heavyweights in college sports, Texas set a pair of athletic department records in the 2024 fiscal ...
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Dick's Sporting Goods Named Official Retailer for Texas Longhorns in Multi-Year Sponsorship Deal
Dick's Sporting Goods has inked a new multi-year brand sponsorship deal with the University of Texas at Austin Athletics to ...
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Texas posts largest operating budget ever reported for 2023-24
Texas posts eye-popping revene and expense numbers for the 2023-24 season, becoming the first to surpass $300 million in both categories.
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Texas Longhorns athletics lead nation in operating revenue and expenses
The University of Texas has solidified its standing as a financial powerhouse in college sports, becoming the first Division I public school to report more than $300 million in both operating revenues ...
Texas governor calls for criminal probe into school district over trans athlete comments
A Texas law requires public school students to compete in athletics with those who share their biological sex.