BlueSky isn't trying to replace Twitter, all of a sudden. Instead, it's making a pitch to replace Threads, Meta's Twitter alternative. The social media platform created an account on Threads this week and immediately began pitching itself as an alternative to the site.

Bluesky seems to have a bold new strategy to entice potential new users: posting on Threads. The rival social media service joined Threads amid a surge in complaints from users who are increasingly frustrated with Meta’s policies.

The Bluesky team created a Threads account this week, trying to capitalize on Threads' recent moderation issues to attract more users.