Walmart, Logo Refresh

Walmart is getting its first logo ‘refresh’ in 17 years—and its marketing chief explains why
Walmart is known not for making rash, sudden, bold moves. Rather, its M.O. is to deliberate on big changes it makes, a strategy that has generally paid off over time for the largest U.S. retailer.
Walmart unveils new logo in first ‘brand refresh’ in nearly 2 decades
Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday.
Walmart’s Logo Refresh Has Customers Divided
It also has a more contemporary custom font to help “differentiate Walmart from the crowd.” The colors, now True Blue and Spark Yellow, stay true to the "retailer’s most recognizable tones." Meanwhile,
Walmart Has Made This Subtle Change But Customers Have Noticed
The new Walmart logo—or wordmark, as it's officially called—is a little brighter, a little more modern. The yellow spark is slightly more bubbly and the text is blockier. The
Walmart Makes Slight Change to Its Logo
Walmart updates its iconic logo with a subtle change, keeping its classic and recognizable look while giving it a refreshed, modern twist.
Walmart faces criticism for new logo
The company changed the tone of its wordmark and logo, but some say there isn't much difference between the old and new design.
Walmart gets trolled online for new logo, company responds
A prominent point of the online jokes centred around how much money it would have cost Walmart for this, with some netizens estimating “millions.”
Walmart makes big change, and nobody cares
Walmart emphasized that this rebrand is "a testament to heritage and innovation" and added that the "refreshed look will ...
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