Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell ...

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the ...

Dell is well-known for its diverse lineup of reliable laptops, but with so many options to choose from, it can be hard to ...

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...

Dell Technologies introduces a new range of AI-enabled devices under a unified branding strategy to boost user creativity and ...