Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
CRN22h
Dell Debuts Revamped PC Lineup At CES 2025
Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell ...
PCMag on MSN1d
Hands On: Dell's 16 Plus 2-in-1 Says Adios to Inspiron, Hello to 'Lunar Lake'
During a CES 2025 preview, I got a feel for Dell’s big-screen 2-in-1 laptop, which keeps the mini LED touch screen while ...
Dell killed XPS and rebranded its whole PC lineup
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
Dell Simplifies PC Lineup With Apple-Like Branding: XPS, Inspiron Brands Are Gone For Good
Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.
Liliputing1d
Five years after Alienware UFO concept, Dell still isn’t ready to launch a handheld gaming PC
The handheld gaming PC space has grown substantially in the last few years. While Chinese PC makers like GPD arguably kicked ...
Dell XPS brand is now dead, long live the Pro & Pro Max
Dell has made an interesting announcement at CES 2025 where the company has confirmed that its XPS brand is now dead.
CES 2025 | Dell Unveils Its Rebranded PC Lineup with Three Categories
Dell Technologies introduces a new range of AI-enabled devices under a unified branding strategy to boost user creativity and ...