AMD has finally done it. For years it's tried to undercut NVIDIA with slightly cheaper, but less capable, video cards like the Radeon 6700 XT and 7900 XT. And sure, it's still following that same strategy with the new Radeon 9070 and 9070 XT.

Nvidia’s dominance over the latest generation of graphics cards ends today. AMD might have surrendered the high end of the GPU market, but its new $549 Radeon RX 9070 and $599 RX 9070 XT look set to bring Nvidia back to reality, at least in the midrange.

It will be much easier to buy a new AMD RDNA 4 GPU at launch than an Nvidia GeForce RTX 5070 graphics card, according to these reports.