Previously, Guinness had attempted to launch a brewery in the United States not long after World War II, as returning American soldiers had gotten a taste for it when fighting over seas.
Guinness started as a small brewery in Ireland in the mid-18th century, and it’s since expanded to roughly 50 countries worldwide. Now the brand is experiencing an unprecedented surge in ...
But it may not be a very joyous time for Guinness fans as Pub owners are concerned that their taps may run dry of the popular beer this Christmas. The stout’s owner Diageo has been forced to ...
Paul Ellis/AFP via Getty Images Between July and October, the overall amount of beer sold fell slightly while demand for draft Guinness grew by more than 20 percent, according to The Guardian ...
"In my opinion, Guinness is outpacing its peer set in the beer category in part because it has leaned into its marketing strategies targeting Gen Z," said Bill Fritz, director of food and beverage ...
The upswing in Guinness' popularity in the past few years has seen it become the "nation’s most popular beer" and has "broken the shackles of stereotype" as a pint for "rugby lads, hearty fellas ...