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Just as we were growing accustomed to the term “Max,” HBO Max will soon revert to its original name. The head-spinning move, ...
Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...
Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
Set in the world of Stephen King's IT universe, the new HBO Max Original Series "IT: Welcome to Derry" is based on King's "IT" novel and expands the vision established by Andy Muschietti in the ...
It’s out with the new and in with the old at Max. During the Warner Bros. Discovery Upfronts in New York City May 14, the streaming service announced it would revert to its HBO Max branding two ...
CBS ran the Paramount+ series Tulsa King last summer, and Hulu experimented by airing the first season of Only Murders In The ...
Duster opens with its premiere episode, dumpster diving towards 1972 Arizona, leaving smoke on the highway. This HBO Max original series is executive produced by J.
is based on refocusing its streaming strategy on “the programming that is working best” — including HBO, box office movies, docuseries, certain reality series and Max originals, as well as ...
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