Though it scored well in blind taste tests, New Coke was an epic failure in the 1980s. Why did it get such a bad reputation?

While many of the best logos are clean, minimal affairs, the Coca-Cola wordmark is a flowing, cursive delight. Which means it isn't the easiest design to replicate. In a wholesome new campaign ...

Coca-Cola, which has aggressively used AI in marketing, says the Kenya Barris-led “Westside’s Finest” is cultural commentary, not a response to creative critics.

While the International Olympic Committee rejected the petition to dissociate from Coca-Cola, the campaign was a hit. Cotter told Health Policy Watch, "The response has been truly remarkable." She ...

Coke is adding a new flavor to its lineup. Coca-Cola Orange Cream is scheduled to go on sale Feb. 10 in the United States and ...

On Feb. 10, Coca-Cola will debut a new flavor on shelves: Coca-Cola Orange Cream, according to The Associated Press. While ...

and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global insights and data intelligence tool ...

and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global insights and data intelligence tool ...

The drinks brand has debuted a new design toolkit developed by JKR for festive campaign work, featuring a new typeface by Brody Associates “Coca-Cola and Christmas are synonymous,” says Kristie ...

Coke's new ad campaign will unite Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under one slogan. The "Taste the Feeling" campaign is part of an effort to combat the trend of ...

Coca-Cola?s second-year strategy for its ?Ahh effect? campaign that targets teenagers is mixing up its approach with a new focus on television and traditional forms of marketing. Coca-Cola launched ...