Celsius Holdings has hired veteran PepsiCo executive Eric Hanson as president and chief operating officer of the energy drinks maker, effective March 24.

In tapping Hanson for the role, Celsius is going with a familiar face who knows the company and the energy drink space. Hanson most recently served as the senior vice president of strategic ...

After joining PepsiCo in 1997, Hanson held various leadership roles, including senior vice-president of energy drinks, where he led the integration of Rockstar after the US giant bought the brand ...

February 21, 2025 Celsius to buy energy drink brand Alani Nutrition in $1. ... on the growing demand for sports and energy beverages. PepsiCo joins major US companies in tweaking DEI policies ...

Celsius Holdings develops and markets functional beverages, including its Celsius energy drink brand and Celsius Hydration line. Credit: Sheila Fitzgerald/Shutterstock. US functional drinks group ...