Mountain Dew is putting the mountain back in its logo
Tapping into nostalgia, the new logo marks the return of “mountain,” which was dropped in 2009 as part of a larger rebrand of ...
Creative Bloq on MSN4mon
New Mountain Dew logo is a nostalgia-tinged hit
While flat design and sans serif wordmarks have dominated previous years, we're officially in the era of the retro logo ...
Business Insider3y
PepsiCo is dropping 'Rise' from the name of a Mountain Dew energy drink in a win for emerging coffee brand Rise Brewing
PepsiCo is reportedly changing the name of its Mountain Dew energy drink — a win for cold brew coffee brand Rise Brewing Co. The beverage will now be called "Mtn Dew Energy," dropping "Rise ...
Marketing Dive4y
PepsiCo launches branded mobile widget for Mountain Dew
PepsiCo Inc. today launches a branded mobile widget for its Mountain Dew soft drink, bringing back a '50s icon as a key attraction for its target audience of active consumers. "Mountain Dew is trying ...