Word (Purdue) Phrase ("Boiler Up") Symbol (Motion P logo) Design (Purdue Pete caricature mark) Sound (Purdue fight song) Please note that these are not the only trademarks registered to Purdue.

Purdue fans rallied (or created some voting bots) to lift the Boilermakers mascot to a rousing victory in the online contest. Pete received more than 5 million votes and grabbed 74% of the responses.