For the Galaxy S25 Ultra, Samsung added a new ultra-wide camera sensor, Gorilla Armor 2 and a big revamp to its AI suite. But is that enough to convince you to buy a new $1,300 phone?

On the Galaxy S25, accessing Gemini is as simple as holding down the side button—just like on a Google Pixel. This physical interaction makes asking for AI-powered help easier and faster, whether by voice or button press. It’s a more intuitive way to integrate AI into everyday use, making the assistant feel like a natural extension of the phone.