Tag Heuer, Formula One

F1 deal puts Tag Heuer on track for watchmaking big league
It may only be January, but it seems likely that the most valuable sponsorship deal in luxury watchmaking this year has already been done. Tag Heuer was confirmed as Formula One’s official timekeeper earlier this month as part of a multi-brand deal between the sport’s owner Liberty Media and Tag Heuer’s parent,
TAG Heuer Speeds Into LVMH Watch Week With Five Formula One Watches
A few weeks ago, TAG Heuer had an accelerated start to the year by dropping three Instagram posts titled ‘We Are Back’. In 2024, a few racing-related watches sparked suspicions of what was to come. This proved it: the Swiss watchmaker returns as Formula One’s official timekeeper.
Introducing: Five New Versions Of The TAG Heuer Formula 1 Chronograph In Titanium (Live Pics)
TAG Heuer marks its big return to F1 with the new Formula 1 Chronograph in titanium ✓ With a fresh case design and an automatic movement! ✓
TAG Heuer Unveils New Formula 1 Chronograph Collection
The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.
TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week
TAG Heuer launched new motorsport-inspired watches during the LVMH Watch Week event. The post TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week appeared first on The Manual.
TAG Heuer Unveils Redesigned Formula 1 Chronographs for 2025, Can They Make Rolex Jealous?
TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport
TAG Heuer puts Formula 1 at the heart of its 2025 racing chronograph collections
TAG Heuer used LVMH Watch Week to mark its new territory as the new headline sponsor of Formula 1; taking over from Rolex from the start of the 2025 season, which kicks off in Melbourne in March. Every watch has racing heritage,
TAG Heuer's Partnership with Formula 1 Enters a New Era
Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history. Six years later, the owners of McLaren acquired Heuer and put its new TAG Heuer logo on the 1986 World Drivers' Championship car of Alain Prost.
Inside Tag Heuer's $1 Billion Formula 1 Deal
We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move
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TAG Heuer’s Formula 1 Chronograph Collection is Back and Bolder Than Ever
TAG Heuer Formula 1 Collection has been announced at LVMH Watch Week. The new collection features four chronographs and ...
Tag Heuer Formula 1 watch and wallet stolen by masked men in Peterborough robbery
Four masked men stole a man's wallet and Tag Heuer Formula 1 watch during a robbery in Longthorpe Parkway, Peterborough, on ...
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TAG Heuer Celebrates 75th Year of Formula 1 as Official Timekeeper
and you've likely seen its gorgeous watches on drivers such as Max Verstappen, Checo Perez, and even Christian Horner. Now under Liberty Media's ownership, Formula 1 and TAG Heuer step into a ...