It may only be January, but it seems likely that the most valuable sponsorship deal in luxury watchmaking this year has already been done. Tag Heuer was confirmed as Formula One’s official timekeeper earlier this month as part of a multi-brand deal between the sport’s owner Liberty Media and Tag Heuer’s parent,

The Swiss luxury watchmaker has released five new timepieces in the TAG Heuer Formula 1 collection – four chronographs and the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing – establishing an iconic throwback as the first collection to bear the TAG Heuer name in 1986.

TAG Heuer launched new motorsport-inspired watches during the LVMH Watch Week event. The post TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week appeared first on The Manual.

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TAG Heuer used LVMH Watch Week to mark its new territory as the new headline sponsor of Formula 1; taking over from Rolex from the start of the 2025 season, which kicks off in Melbourne in March. Every watch has racing heritage,

For LVMH Watch Week 2025, TAG Heuer returns to the world of F1, with five hi-octane chronographs fusing top ergonomics and dynamic materials.

LVMH Watch Week has arrived and Prestige Singapore’s watch expert Lynette Koh gets down to pick the most scintillating releases. Headlined by a refreshed range of Formula 1 Chronograph watches and Carrera Chronograph models with purple dials, motorsports continues to drive the latest creations presented at LVMH Watch Week 2025 by Tag Heuer.

It’s LVMH Watch Week 2025! LVMH Watch Week was originally meant to take place in Los Angeles, but due to the L.A. Wildfires, the event has been moved and is now in two phases and in two different locations: New York and Paris.