Stellar timekeeping and functional design are the crux of pretty much everything in the respective worlds of motorsport and ...

The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring ...

It may only be January, but it seems likely that the most valuable sponsorship deal in luxury watchmaking this year has ...

TAG Heuer marks its big return to F1 with the new Formula 1 Chronograph in titanium ✓ With a fresh case design and an ...

A few weeks ago, TAG Heuer had an accelerated start to the year by dropping three Instagram posts titled ‘We Are Back’. In ...

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...

TAG Heuer will be the Official Timekeeper of Formula 1 in 2025 ✓ Jorg takes a closer look at the history of TAG Heuer and F1 ...

TAG Heuer used LVMH Watch Week to mark its new territory as the new headline sponsor of Formula 1; taking over from Rolex ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

Four masked men stole a man's wallet and Tag Heuer Formula 1 watch during a robbery in Longthorpe Parkway, Peterborough, on ...

and you've likely seen its gorgeous watches on drivers such as Max Verstappen, Checo Perez, and even Christian Horner. Now under Liberty Media's ownership, Formula 1 and TAG Heuer step into a new ...