Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed, "woke." ...

Interpublic Group media agency Initiative has been awarded global media planning and buying duties for Volvo after a review that began earlier this year, the company has confirmed. The incumbent ...

IPG Mediabrands has won Volvo’s media account, with reported global ad spend of $US500 million. “Excited to welcome Volvo to ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 4 min 19 sec ago By Brian Bonilla - 1 hour 10 min ago By Jon Springer - 1 hour 10 min ago By Brandon Rochon - 1 hour 10 min ago ...

Volvo Cars' sales fell by 3% year-on-year in December to 73,804 cars as the sale of hybrid vehicles declined, the ...

IPG Mediabrands’ Initiative has won shotgun to handle its global media planning and buying duties. Volvo spends north of US$500 million ($804 million) on global media each year, according to ...

Volvo has appointed Initiative to its global media planning and buying account following a review. MediaSense handled the review, which encompassed Volvo's global markets, including the US, UK, and ...

Volvo Group brought the transportation and logistics to center stage at the Consumer Electronics Show (CES) in Las Vegas, Nev ...