So I decided to take a look. I also write from time to time on option strategies, mainly covered calls, buy-writes, and using the wheel strategy. These are all more conservative ways to use ...

Kotler’s pioneering work formed part of the conceptual basis for the FCB Grid (Vaughn, 1980), which has been a popular approach for determining creative strategy... We’re long-term subscribers to WARC ...

But their social strategies have been worlds apart ... To illustrate the difference, here's Vivaldi Partner's "social currency" wheel of each of the social dimensions and their business effects ...