The Galaxy S25 Ultra is Samsung’s latest heavy-duty salvo in the endless smartphone war, and it is every bit as formidable as you would hope. With pricing starting at AUD$2,149,

Of course, the biggest difference here relates to the size of these two phones. The Galaxy S25 Ultra is huge, measuring 162.8 x 77.6 x 8.2mm and weighing a hefty 218g. The Pixel 9 Pro is much more pocketable, measuring 152.8 x 72 x 8.5mm and weighing 199g.

But this is Samsung’s first proper attempt at AI that focuses solely on the device. If the company sticks with it, Bixby could become an essential part of the Galaxy experience. Gemini could only act on a couple of these commands because its focus is entirely different to Bixby’s.