Max Homa believes in the connection between dressing well and playing good golf. There’s actually a term for it, “enclothed cognition,” which is the notion that the clothing you wear can impact your ...

Ordinarily a prestigious event on the PGA Tour’s West Coast swing, the Farmers Insurance Open has been a mess this year. Players have withdrawn in droves, stretching the list of alternates to its ...

Lululemon feels like the most Homa brand possible ... The question is if it will lead us to a better Max Homa. “I was letting the season get to me worse and worse,” he said, “to where ...

Max Homa, a six-time PGA Tour winner who will start the 2025 season with an Official World Golf Ranking of 41, has signed a multi-year endorsement deal with Cobra Puma Golf and will use the brand's ...

Max Homa will wear Lululemon's Metal Vent Tech Polo, Evolution Polo and ABC Slim Fit Trouser during the PGA Tour's season opener in Kapalua. / Courtesy Lululemon Max Homa is looking for a ...

Ahead of the first event of the 2025 season, Max Homa is sporting a new look. The 6-time PGA Tour winner recently signed a deal with Lululemon for his new apparel. He would later sit down for an ...

The brand has signed three-time ATP title winner Frances Tiafoe, currently ranked 17th in the world, as its newest ambassador ...

The big splash was made Wednesday by Max Homa, who has signed deals with Cobra Puma Golf and lululemon. Homa, who previously played Titleist equipment and sported FootJoy apparel and footwear ...

Max Homa believes in the connection between dressing ... as he starts the year as a newly minted ambassador for trendy apparel brand Lululemon—if you know any teenage girls, you've heard of ...

The big splash was made Wednesday by Max Homa, who has signed deals with Cobra Puma Golf and lululemon. Homa, who previously played Titleist equipment and sported FootJoy apparel and footwear, will ...