Maximum Effort had sold the marketing side of the business to MNTN in 2021, with Reynolds working as chief creative officer. The actor will continue to serve in that role with the ad firm.

MNTN, the parent company of Ryan Reynolds' Maximum Effort, has entered into an agreement to offload its interest in the production company and digital marketing agency to "an affiliate of its original owner.

Ryan Reynolds and George Dewey, the co-founders of Maximum Effort Marketing, are taking back full control of the creative agency.

While the move aligns with a potential IPO, experts suggest the timing raises questions about whether the actor’s involvement in a high-profile lawsuit influenced the decision.

MNTN, the parent company of Ryan Reynolds' Maximum Effort Marketing, has entered into an agreement to offload its interest to "an affiliate of its original owner." The move will recombine the digital marketing agency with Maximum Effort's production arm as an independent entity.