With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

Ganga Fashions has launched its ‘Dil Se Sherni’ (Tigress from the heart) campaign as a tribute to the unwavering spirit of acid attack survivors. This initiative features the stories of several ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

The creator economy, a rapidly evolving space in the digital marketing ecosystem, has witnessed yet another milestone. MAD Group, the parent company of the influencer marketing agency MAD Influence, ...

Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining elements of culture, innovation, and customer connections.

In the fast-paced world of advertising, staying ahead requires constant learning and a fresh perspective. Books can be a powerful source of inspiration and insight, helping professionals navigate ...

As ibis, the hotel brand from French hospitality chain Accor, celebrates its 50th anniversary, the company is pushing boundaries in India, aiming to solidify its presence in the competitive midscale ...

To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.

Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.

In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who invites the angriest people on the internet to his year-end party. While ...

India’s over-the-counter (OTC) market has experienced a remarkable transformation in recent years, aligning with global trends of heightened health awareness and a shift towards preventive care. It ...

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences ...