People expect something more from our industry than what we’re giving them. Consumers want a fair trade for their attention.

U.S. holiday retail sales are expected to top $1 trillion in 2024, with about a 3% projected increase from last year, as ...

Campaign US takes a look back at our podcast conversations throughout 2024, including conversations with Dow Jones and Wall ...

Global CEO, Starcom MediaVest. Laura Desmond leads over 8,000 employees across 130 offices globally. She was first appointed to the role of global chief at SMG in 20 ...

“The chatter about dating apps and questions of whether or not they work is overblown,” Tinder svp of global marketing Stephanie Danzi told Campaign. “But of course, we're always listening to users, ...

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural ...

The concept of "brand risk" has flipped; the real danger of invisibility now outweighs the risk of taking a stance. In the ...

Volvo has appointed Initiative to its global media planning and buying account following a review. The review, handled by ...

While it may seem cheesy, Cheez-It is granting “amusingly absurd” wishes for its annual Cheez-It Citrus Bowl — including ...

Feit and Tierney of experiential agency BMF discuss their recent project decorating the White House for Christmas.

Planet Fitness has landed on a new brand platform for its latest annual campaign to lure new fitness-minded inhabitants in the coming year.

General Mills has previously integrated their brands for game day promotions, tapping the Kelce and Watt families to promote ...