Philips India’s Smit Shukla shares how Avent is shifting from awareness to action with a hands-free breast pump, creator-led ...

The Food & Beverage sector maintained its leadership position with a 22% share of total ad volumes, followed by the personal ...

According to the agency, this collaboration aims to leverage Nikhil Singhal's experience in public relations and image ...

The ad features a silhouetted reveal of the Pixel 10 Pro set to Dr. Dre’s The Next Episode, using voiceover to call out Apple ...

According to media reports, the platform also plans to enhance ad targeting using technology developed by Musk’s AI company, ...

Griffin joined the agency in 2018 as Global Innovation Director and before moving to her new role, she has recently served as ...

The division is expected to operate across sectors such as FMCG, personal care, health, wellness and beverages, with plans ...

This collaboration will see SRK featured prominently across Zomato’s multi-platform marketing initiatives, including TV ...

Theatrical re-releases are slowly gaining advertiser interest as brands tap into nostalgia to reach emotionally resonant ...

The campaign features a comedic reel with Biswa Kalyan Rath, who once joked about the brand in his stand-up. The ad leans ...

Omnicom’s PHD Media will lead global media planning and buying for OpenAI, following earlier collaboration on a ...

Instagram and Facebook were cited as primary sources of financial decision-making by 57% and 53% of users respectively.