Rather than looking at each marketing mix element individually, each phase of the process combines the use of multiple marketing elements to help marketers develop more intelligent marketing programs ...

Price is the amount a business charges its customers for its product or service. Prices are set according to how much a customer is willing and able to pay. Customers want value for money and this ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here’s what marketers need to know.

When developing a new product, the business needs to think about the design, the price, the expected sales and the cost of development and production. Businesses need to change its products to ...