It's time to get excited again about the Dodge brand!  The automaker is launching a new Dodge Badassador program to search for fresh talent who will introduce the next-generation of Dodge muscle. The new program is surely part of efforts to revitalize the storied brand in the wake of the December departure of Stellantis CEO Carlos Tavares.
Stellantis had yet another horrible year in 2024, reporting a slip in US sales of 15%. This represented the sixth straight year of sales declines which is not a great picture for the carmaker. However,
Stellantis officials hope to boost Ram and Jeep sales by up to 30% this year. Many US dealers have blamed management missteps on ousted CEO Carlos Tavares. The company is eager to repair relationships with US dealers struggling with falling sales.
An internal memo reveals future investments in Stellantis' US plants, discussed during John Elkann's recent meeting with Donald Trump
In a dramatic turnabout that defuses months of wrangling with the UAW, Stellantis says it will restart its idled Belvidere Assembly Plant in Illinois and build the next-generation Dodge Durango in Detroit.
Dodge has long been synonymous with loud and throaty V-8s, but as a new age dawns over muscle cars, power has taken a new form that makes the brand's legendary Hemi V-8 a bit of a moot point. Just look at the newly launched Dodge Charger Daytona EV, which handily outguns most of its gas-only predecessors.
Stellantis is making big changes to turn its U.S. business around after a tough 2024 and the departure of CEO Carlos Tavares.
The Dodge brand of Stellantis in Auburn Hills is searching for a new kind of brand ambassador — called “badassadors” — to introduce the next generation of Dodge muscle cars to a new audience.
The only three-row SUV in the Stellantis lineup that isn’t a Jeep, the Durango is also the only model offering the famed 5.7L and a supercharged 6.2L engine.
Production of Jeep and Dodge EVs began last summer, but the new models are just now arriving at dealers.
If there’s one thing America loves, it’s a good comeback story, and Stellantis is delivering one for the ages.
Automaker Stellantis plans to reopen an assembly plant in Illinois and build the next generation Dodge Durango in Detroit, the automaker said Wednesday.