U.S. President Donald Trump’s media company, Trump Media and Technology Group (TMTG), is making moves to launch exchange-traded funds (ETFs), including one tracking the price of bitcoin (BTC), according to an announcement on Thursday.

President Trump's social media company, which previously said it was moving into offering investment products, said Thursday that it's taken the first steps toward launching a bitcoin ETF. Why it matters: A company majority owned by the president is launching a financial product that potentially benefits from his policy positions,

Trump Media to launch American First themed ETFs, including Bitcoin, emphasizing US manufacturing and energy independence.

President Donald Trump is launching a new crypto product in 2025, a Bitcoin Exchange-Traded Fund. His company announced the move less than a month after launching two new cryptocurrencies, $TRUMP and $MELANIA.