A powerful brand needs three main things: a clear strategy, eye-catching visuals, and a great customer experience. Start by ...

You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

In a marketplace where customer expectations keep soaring, and regulations continue to evolve, first-party data is emerging ...

Starting a business on a tight budget can seem daunting, especially when building a brand that stands out in a crowded market ...

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

Restaurant Brands International posted strong earnings, beating both revenue and earnings-per-share estimates thanks to ...

By bringing smart driving features to BYD’s more affordable, bestselling Dynasty and Ocean series of models, sales of which ...

Market research and behavioural science agency, Honeycomb Strategy, has rolled out a new-look brand identity. The refreshed ...

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

Football Australia has announced plans for its national second-tier competition – the Australian Championship – with independent branding and design agency Hulsbosch, charged with leading the brand’s ...

The brand’s latest effort includes a partnership with Brazilian pop star Anitta and will span platforms including Instagram, Pinterest and TikTok.