Lay’s Chooses Sweet Over Salty for Potato Chip Pitch in Super Bowl
Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...
Stock market today: Dow, S&P 500, Nasdaq recover as traders assess tariff developments, new jobs data
Investors are assessing China's instant retaliation to Trump's additional tariffs, amid worries about the risk of a trade war ...
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Lay's Super Bowl Ad Trades All-Dressed for Farm-Grown
The Frito-Lay brand says storytelling, not tariffs, prompted the switch from a Canadian theme to a Taika Waititi heartland ...
This year's hottest Super Bowl ticket? Advertising space, Fox says
Get ready for an onslaught of ads full of celebrities, cute animals and snack brands during breaks in the action at Super ...
Frito Lays Could Face Liability for Customer's Grocery Store Fall Over Pallet Guard, Judge Rules
"Plaintiff is correct that a genuine factual dispute exists as to whether Jewel or Frito-Lay or both are responsible for ...
PepsiCo Revamps Lays, Cheetos, And Doritos Maker Frito Lay As North American Sales Take A Hit, Shifts Focus To Health-Conscious Customers
PepsiCo made key strategic changes to its snack business Frito-Lay North America owner of popular products like Lays, Cheetos ...
The FDA Updated Lay’s Potato Chip Recall to Its Most Serious Level
Additionally, the recalled Classic Potato Chips have the UPC 28400 31041 and both the “Guaranteed Fresh” date of Feb. 5, 2025 ...
‘Sneakflation’: Shopper issues warning against Frito-Lay, Kellogg’s after seeing new packaging. Here’s what to look for
A marketing expert compares new and old Frito-Lay and Kellogg's packaging to expose the shrinkflation of several popular groceries.