X has announced a strategic partnership with Copy.ai, an advanced AI platform designed to optimize sales and marketing ...

From AI-driven insights to influencer marketing and crisis management, Avian WE’s Group CEO Nitin Mantri shares how PR is ...

The Blair Partnership, the literary agency that has repped J.K. Rowling since it was first set up in 2011 by Neil Blair, has ...

University of South Australia’s Ehrenberg-Bass Institute of Marketing Science - is celebrating 20 years of transforming the industry and working with some of the biggest brands on the planet – and ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness ...

As a sports activity that attracts great responses from fans and entertaining race car events, motorsport has not been left behind in using social media as a marketing strategy.

Changing Role in Digital Marketing Khushboo, a global digital marketing expert with over five plus years of experience ...

When launching a product or marketing campaign globally, there’s no room for guesswork. According to expert advice ...

After a three-year absence, PepsiCo has officially returned to Indonesia with an investment of US$200 million over 10 years to build a snack factory in Cikarang, West Java. This move is not just ...

A group of former leaders from health comms giant Inizio Evoke have come together to launch Flex Marketing, a new agency ...

Perfect Moment Ltd. (NYSE American: PMNT), the high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led d ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.