Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...

Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself along the way.

like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals, and de-prioritizing other genres that drive less engagement or acquisition. In any event ...

CBS ran the Paramount+ series Tulsa King last summer, and Hulu experimented by airing the first season of Only Murders In The ...

Set in the world of Stephen King's IT universe, the new HBO Max Original Series "IT: Welcome to Derry" is based on King's "IT" novel and expands the vision established by Andy Muschietti in the ...

certain reality series, and Max and local originals, and de-prioritizing other genres that drive less engagement or acquisition." Translation: We thought HBO was a brand that meant a lot to some ...